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Why Preserving Traditional Crafts is a Matter of Global Importance

In a world overshadowed by mass production and consumerism, the profound essence of traditional crafts often remains obscured and underappreciated. Nevertheless, the preservation of these time-honored crafts holds immense significance, spanning a multitude of reasons that reverberate through the tapestry of our cultural legacy and the very fabric of our society.

Preserving traditional crafts sparks inspiration and creativity among contemporary designers and artists. By studying and learning from these crafts, we can innovate and create in ways that pay homage to the past. This fusion of tradition and innovation leads to sustainable and innovative designs, using new techniques and materials while honoring the legacy of traditional craftsmanship.

Preserving traditional crafts is crucial for safeguarding a country's cultural heritage and identity. These crafts symbolize the creativity, skills, and knowledge of past generations, serving as a link to our history and providing a sense of continuity. By valuing and preserving these crafts, we maintain our cultural identity, allowing future generations to learn from and cherish these ancient traditions.

Create a positive ripple effect with your purchase

The value of traditional crafts extends beyond their material form.

It fosters social connections and community engagement. Artisans often work collectively, passing down knowledge and skills through generations.

Traditional craft practices serve as platforms for social interaction, community gatherings, and the transmission of cultural values. Preserving these crafts helps maintain social cohesion, strengthens community ties, and provides an important source of income for artisans, particularly in developing countries. By supporting traditional crafts, we can help to sustain these communities and promote economic development.

female artisans weaving traditional carpet

Female artisans making beautiful rugs for Salam Hello

In the Atlas Mountains of Morocco, Salam Hello is revolutionizing the traditional rug industry. Founded by Mallory Solomon, this ethical company directly connects with local women weavers, offering unique rugs with full transparency and fair wages. Embracing tradition, Salam Hello brings the beauty of handcrafted rugs to the digital market.

Sustainable consumption

Traditional crafts embody sustainability and environmental friendliness.

They utilize local, natural materials and employ traditional techniques, reducing resource consumption and waste. Preserving these crafts supports eco-friendly practices, minimizing environmental impact and promoting sustainable living.

Furthermore, preserving traditional crafts can help support local communities and economies. Many traditional crafts are made by local artisans, who rely on their skills to make a living. By supporting these artisans, we can help create jobs and promote economic growth in our communities.

With the artisans flourishing, the neighborhoods that depend on them do too.

We can help preserve cultural heritage and traditions by recognizing the value of artisans and their creations. In doing so, we lay the foundation for a vibrant future by bridging the past and the present.

handmade crafting techniques

Left: Traditional African pottery painting. Right: Basket weaving in Castelsardo, Sardinia.

Traditional crafts can be incredibly beautiful and inspiring, and they can bring a sense of peace and tranquility to our lives. By learning to appreciate and preserve these crafts, we can enrich our lives and find deeper meaning and purpose in the world around us.

What can we do? We can contribute to the preservation of traditional crafts, promoting cultural diversity, supporting artisans, and ensuring the continued legacy of these invaluable cultural treasures by purchasing handmade crafts directly from artisans or fair-trade organizations, ensuring that they receive fair compensation for their work.

Preserving traditional crafts is essential for sustaining cultural diversity, supporting local economies, promoting sustainable living, and fostering creativity and innovation.

It is a matter of global importance that deserves our attention and support.


Cake is a lifestyle brand offering unique homewares and accessories that celebrate culture and individuality. Founder Laurine Brugman designs products that withstand trends and fads - creating timeless pieces that you’ll treasure forever.

We’re passionate about preserving traditional crafts and passing on a little bit of love with our hand-made items. All of our items are produced in limited runs to eliminate waste and ensure quality.


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