A sense of home
A sense of home and place is very important to many, and the level of domesticity can be a big support to our well-being.
A home provides security, control, belonging, identity, and privacy.
We all have a need for a place that is called home, as it is a place that provides us with a centering.
When we feel comfortable in our home, we feel more positive emotions, and difficult situations are easier to handle.
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Cake wants to contribute to this place that we want to call our home to add positivity, humor, beauty, diversity, identity, and personality to our “safe haven” where we spend most of our time or return to.
Home
A sense of home and place is very important to many, and the level of domesticity can be a big support to our well-being. A home provides security, control, belonging, identity, and privacy.
We all have a need for a place that is called home, as it is a place that provides us with a centering.
When we feel comfortable in our home, we feel more positive emotions, and difficult situations are easier to handle.
Cake wants to contribute to this place that we want to call our home to add positivity, humor, beauty, diversity, identity, and personality to our “safe haven” where we spend most of our time or return to.
Ripple effect
We find it important for the customers to be able to create a positive ripple effect with their purchase.
When you purchase ethical and sustainable items that are limited and unique, from a brand that supports and empowers artisans beyond making physical things, then you contribute to a positive impact on society and the environment!
Sustainable
All CAKE items are created in limited runs and many are hand-crafted. This is important as it allows us to create sustainably! We don’t waste material or create dangerous emissions. We either produce from our own studio or collaborate with craftswomen who work sustainably and we work with them to minimize transportation. Read more about our materials here.
Craftsmanship
Founder and designer Laurine Brugman is passionate about preserving or reviving traditional folk crafts, with an eco-friendly approach blending traditional and contemporary design.
Traditional crafts sustain, diversity, cultural heritage, local economies, and sustainable living.
We love using techniques that have been known for centuries and passed on from generation to generation. The knowledge and stories woven into these methods are under threat of extinction. CAKE is committed to protecting and enhancing this cultural heritage and diversity.
By collaborating with artisans using their traditional crafts, we promote creativity and independence, preserve cultural heritage, and support artisans by ensuring fair compensation that leads to a brighter future for them and their communities.
Authentic
Cake’s items express a certain feeling or style, to which customers can only respond intuitively. It’s the designer's imagination, instinct, spontaneity, and the joy of making the products that contribute to a positive state of mind. Cake always looks to showcase different cultures and eras, as long as they strike a timeless note and complement your home.
Cake doesn’t conform to consumer demands and mass-production methods. This means we can create freely and put care into every item, ensuring quality for all our customers. It also means we get to keep dreaming, keep creating and bringing you more unique and exciting products that elevate your style.
Timeless
At Cake, we create things we love and feel passionate about: home and style pieces that tell stories, connect people and have something unique to offer. This keeps us centered - we don’t follow trends or fads. It’s important that customers keep loving and using their items.
When it won’t go out of style, it has staying power and becomes more sustainable. Cake aims to enrich your day-to-day life with sustainable, high-quality, and timeless goods.